There is no doubt that social media has changed our lives. Instagram with a big amount of followers are often owned by single individuals who strives to make a living out of it. Many get their income from advertising to their audience - there is a lot of money at stake. The Kardashian's have gotten a lot of criticism thrown at them for being talent-less. Regardless, social media and marketing is one thing they can do. They know how to use social media to build a brand and influence their audience. We can easly understand how it's everybody's dream to collaborate with them.
Kim Kardashian and Kris Jenner recently did an interview, where they talked about the "behind the scenes" of their reality show, business and social media. We think it's important to understand how social media is runned by those who get their income from it, and how much of an influence they can have on people and companies. As an example, what would've happened if Kim commented on a picture that she didn't like the quality on a makeup brand. The makeup brand would quickly lose value and get less sales. The Kardashian's is the most powerful people on social media today. Watch the video!